You had a great conversation. They said it was really helpful. And then... nothing.
If your intro calls feel like free coaching sessions that rarely turn into clients, the problem usually isn’t your coaching. It’s how the call is structured.
I’m an ICF Professional Certified Coach (PCC) with 5 years of coaching experience and a background in sales. In this guide, I share the framework I use to run intro calls that feel natural for both of you and end with a clear yes or no. There are no pushy sales tactics and no “pain point” manipulation, just curious questions, deep listening and a confident invitation.
Inside you’ll find:
- 10 steps, from opening the call to naming your price
- Word-for-word phrases you can use on your very next call
- The “peel the onion” questioning technique
- 10 signals that reveal a real coaching opportunity
- How to talk about your fees without apologizing for them
- 4 bonuses: a one-page cheat sheet, the coach's mindset, closing questions and ideal client criteria
Who is this for?
It’s built for new coaches learning to sell, and for experienced coaches who book plenty of calls but don’t sign enough clients.
Instant PDF download.


